Executive weekly scorecard
Deals acquired
| Property | Strategy | Purchase | Proj. exit | Proj. profit | Closed | Channel |
|---|
Acquisition funnel (cohort by first-touch week)
Owner activity
| Owner | Connects | Talk min | Appts held | Offers | Contracts |
|---|
Marketing — leads & CPL by source/campaign
| Vendor | Campaign | Channel | Net spend | Credits | Valid leads | Qualified | Direct CPL | Loaded CPL | CPQL |
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Direct CPL = net variable spend ÷ valid leads (Red Panda). Fully loaded CPL adds allocated fixed labor (Easy Button) and fixed fees (Felix), allocated pro-rata by lead share — computed here, never stored per deal.
Wholesale dispositions & buyer conversion
| Property | Method | Status | Asking | Proceeds | Fees | Spread | Contacted | Offered | Funded | Fallout |
|---|
Rehab schedule / budget variance by property
| Property | Baseline $ | Forecast $ | Var $ | Var % | Target | Forecast done | Sched Δd | Baselane actuals | Coverage |
|---|
Baselane paid transactions are the actuals authority. Asana Actual $ never feeds profit until reconciled — rows flagged coverage gap have Asana actuals with no Baselane match.
Investor pipeline & commitments
| Investor (Twenty ID) | Deals backed | Committed | Funded | Last commitment |
|---|
Financial — projected vs realized GP, equity created
| Property | Strategy | Proj. GP | Realized GP | Variance | Rehab actuals | Status |
|---|
Refinance proceeds and equity created are tracked as separate milestones in stage history — never added to realized GP.
Data freshness & errors
| Source | Last sync | Status | Last import | Import errors | Note |
|---|